Temptation is an area that can be entered into. Matt. 6:13 says, "Do not lead us into temptation." Matt. 26:41 says, "Keep watching and praying that you may not enter into temptation." The Greek word "into" means to go from the outside to the inside. You go from the outside of a house through a door to get inside.
Adam & Eve entered into temptation when they decided to go to the middle of the Garden of Eden to inspect the forbidden fruit. In the picture above, the circle represents the area of temptation. When Adam and Eve were outside of the area, they weren't being tempted by the forbidden fruit. It had no power over them. But the moment they decided to inspect the fruit and took the first step toward the tree, they entered into temptation. They went through the door of temptation and now they were "under the influence" because the lure was pulling them toward the forbidden fruit.
They could have broken the spell of the influence if they had turned around and run away from the tree (see picture below). Most people try to resist the temptation, but the flesh isn't strong enough to win the battle. "The flesh is weak" (Matt. 26:41). That's why we need to turn around and flee out of the area. 2 Tim. 2:22 says "Flee from lusts." Joseph didn't try to resist Potiphar's wife but ran away from her. If you are being tempted, you need to run away from the forbidden fruit. God will make a way of escape for you (1 Cor. 10:13) so look for the EXIT sign. To listen to the entire message on this subject, go to www.churchoflivingwater.net/node/23 and click on "Analyzing Temptation."